{"product_id":"paul-rand_thoughts-on-design","title":"Paul Rand's Design Philosophy","description":"\u003cp data-end=\"65\" data-start=\"0\"\u003eThe Japanese edition of \u003ci\u003eThoughts on Design\u003c\/i\u003e by American graphic designer Paul Rand.\u003c\/p\u003e\n\u003cp data-end=\"187\" data-start=\"67\"\u003eRand, who created numerous corporate logos for IBM, UPS, ABC, and others, significantly influenced 20th-century graphic design. This book is his representative work, published in 1947, and it concisely articulates his ideas on advertising and graphic design, accompanied by his own works.\u003c\/p\u003e\n\u003cp data-end=\"275\" data-start=\"189\"\u003eThe pages are composed of vivid illustrations, photographs, and typography. While it might appear to be an introductory design book at first glance, behind it lies a strong philosophy asking \"what constitutes good design.\" It explores beauty and function, playfulness and rationality. Rand's perspective, which emphasizes fitness for purpose rather than mere decoration, holds universal relevance for contemporary design and branding. It is not merely a collection of works, but a book that quietly poses questions about the act of design itself.\u003cbr\u003eThis is the first Japanese translation and复刻版, published to commemorate Paul Rand's 100th birthday.\u003cbr\u003e*This book is a复刻版 of Paul Rand's \u003ci\u003eThoughts on Design\u003c\/i\u003e (1970 revised edition). Per the author's wishes, it is entirely monochrome.\u003c\/p\u003e\n\u003cp data-end=\"275\" data-start=\"189\"\u003e[Title] Paul Rand's Thoughts on Design: Paul Rand\u003cbr\u003e[Publisher] \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSpace Shower Network\u003c\/span\u003e\u003cbr\u003e[Publication Date] December 26, 2014 (First Edition)\u003cbr\u003e[Page Count] 96 pages\u003cbr\u003e[Dimensions] Approx. 166*199*9mm \/ 240g\u003cbr\u003e[Format] Softcover\u003cbr\u003e[Language] Japanese\u003cbr\u003e[Title Reading] POORU RANDO NO DEZAIN SHISOU\u003cbr\u003e[Author\/Editor, etc.] Paul Rand\/Author, Mugumi Kawamura\/Translator\u003cbr\u003e[Printing] Shinano Printing\/Printing \u0026 Binding\u003cbr\u003e[ISBN] \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e9784907435448\u003c\/span\u003e\u003cbr\u003e[Condition] Used 【7】Good (Cover: slight dirt)\u003cbr\u003e[Accessories] None\u003cbr\u003e[Featured In] -\u003cbr\u003e[Related Exhibitions] -\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003ePaul Rand (1914-1996)\u003c\/h3\u003e\n\u003cp\u003eBorn in Brooklyn, New York, USA, in 1914. Graphic designer.\u003cbr\u003eOriginal name Peretz Rosenbaum.\u003c\/p\u003e\n\u003cp\u003eHe created numerous corporate logos and corporate identities for leading 20th-century companies such as IBM, UPS, ABC, and NeXT, significantly influencing the development of modern graphic design. With the philosophies of European modernism and Bauhaus as his background, he developed designs that harmonized simplicity, functionality, and playfulness.\u003c\/p\u003e\n\u003cp\u003eIn 1947, his representative work \u003ci\u003eThoughts on Design\u003c\/i\u003e was published. His philosophy, which prioritized \"fitness for purpose\" rather than mere decoration, continues to significantly influence contemporary graphic design and branding. From 1956, he taught at Yale University, also working as an educator and theorist.\u003c\/p\u003e\n\u003cp\u003eHe is still globally recognized as one of the figures who expanded graphic design from commercial art to modern design.\u003c\/p\u003e\n\u003ch4 data-start=\"463\" data-end=\"516\"\u003e\u0026lt; Related Figures \u0026gt;\u003cmeta charset=\"utf-8\"\u003eLászló Moholy-Nagy, Jan Tschichold, Josef Müller-Brockmann, Herbert Bayer, Saul Bass, Massimo Vignelli, Steve Jobs \u003c\/h4\u003e","brand":"Paul Rand \/ ポール・ランド","offers":[{"title":"Default Title","offer_id":44350426120234,"sku":null,"price":2900.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/4280\/0938\/files\/ECE4C669-6276-4B35-8072-FE9E76C4BAF4.jpg?v=1778586529","url":"https:\/\/bunbuku.live\/en\/products\/paul-rand_thoughts-on-design","provider":"文福","version":"1.0","type":"link"}